Adwords 101: Here’s What You Should Know About It

For those of you who have just recently started working in the SEO and online blogging business, you probably have heard of the term “Google Adwords” but aren’t really aware of the important it holds in the online community. If that might be the case then you should know that Google Adwords is a system of advertising used in the online communities and Google is the pioneer of it, it helps online established businesses in reaching their target audience by means of creating online ad banners based on the keywords that are related to the concept of their brand. The advertisers design and construct their own keywords. Using the Google Adwords enables businesses in creating their ad, the serial number of web page where it shows up and all of that depends on the budget they have for the ad campaign. There is no hard and fast rule to it, users can stop using it or take a break from the ad campaign.

History

Google Adwords was launched in the year 2000 and back in the days the users who availed Google Adwords were asked to pay monthly to keep their campaign going and because everything was managed by google. However, over the years it has undergone a lot of changes and now the whole process is based on self service so people do not need to pay anything to google for managing the campaign.

The self-service campaign launched in the year 2005 under the name of Jumpstart. By 2013 Google had already gone ahead and announced that they will be introducing more features that will help the advertisers in managing their google ad campaigns and make it more efficient. Those features include ad popups supported on various devices apart from PC like laptops, tablets, smartphones, etc.

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